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A new study by the Ponemon Institute says that many ex-employees are walking off with companies' sensitive and confidential data when they leave their job. An of those, most have either used or plan to use the data for their next job or at another company.
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CRM and Contact Management software by themselves cannot provide a competitive advantage anymore. Since most small businesses have implemented some form of contact management or CRM software, this process should be considered a competitive necessity!
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Just as there are fundamental laws of nature, there are basic laws for success. Developed over many years, they hold true for individuals and businesses alike. They are not spectacular. Or mysterious. Or even especially brilliant. Success does not rely on creative genius. Or divine inspiration. It is based on a few simple, proven techniques. That everyone knows, and anyone can do. The problem, is that people either forget to do them, or they simply don't have the time.
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Five Misconceptions about Customer Relationship Management:
# 1 - Any old CRM system gives your business a competitive advantage. Maybe a few years ago, when the CRM software was as novel as the iPhone or YouTube. Now they systems are as common as annoying cell phones ringtones. That means your competitors probably have CRM systems. In order to provide you with an advantage, your CRM system must work smarter. A trained professional can help by tailoring and customizing your sales & marketing system to reflect the way you want to do business, not the way it came out of the box. |
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From Business Process to Cycle
The idea of business as a process has been with us for a long time but today, many thought leaders are replacing the idea of process with the concept of a cycle. There is good reason to do this and it is far more than a simple name change. Cycles more accurately describe the never ending progressions that bring so many business processes back to their beginnings — with raw materials and customers. Modeling business processes as cycles instead of one way progressions can help improve many parts of our businesses.
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